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Fiction House is an American publisher of pulp magazines and comic books that existed from 1927 to the 1950s. The later-day owner's comics division was best known for its pinup-style good girl art, as epitomized by the company's most popular character, Sheena, Queen of the Jungle.
Fiction House was co-founded in 1927 by J.W. Glenister and John B. "Jack" Kelly, whose editorial offices were located at 366 Fifth Avenue, New York City. It began as a pulp-magazine publisher of primarily aviation, Western, Adventure and Detective stories, and sports pulps. "Action Stories" was the publisher's first imprint. The front covers of Fiction House magazines featured the original firm's distinctive bulls-eye as its trademark and logo. (citations: Comic Books - Pulp Magazines Project, www.pulpmags.org/contexts_pages/comics/comics.html)
History
Titles from other well-known pulp magazine publishers of the 1930s
and 1940s include Battle Stories, Complete Love Magazine, Startling
Comics, Thrilling Comics, War Comics, and Western Love Trails.
Publishers include Hillman Periodicals, Ace Magazines, Standard,
Fawcett, and Dell. However -- Nearly half of the titles featured were published by Fiction House alone,
including Air Stories, Wings, Action Stories. (citation: pulpmags.org;
The Pulp Magazines Project, an archive of all-fiction pulpwood magazines
from 1896-1946; The Digital Comic Museum.)
The publishing firm's Editor, John B. "Jack" Kelly—the driving force behind the founding of Fiction House—died unexpectedly in 1932 at the age of 43. Soon after, J.W. Glenister sold the firm and retired to California. (citation: The Kelly Family Archives.)
"By the 1930s, Fiction House had expended into detective mysteries.[1] Publisher Thurman T. Scott, whose Fiction House group included the pulp-magazine imprints Glen-Kel and Real Adventures Publishing Co.,[citation needed] expanded into comic books in the late 1930s when that emerging medium began to seem a viable adjunct to the fading pulps. Receptive to a sales call by Eisner & Iger, one of the prominent "packagers" of that time who produced complete comic books on demand for publishers looking to enter the field, Scott released Jumbo Comics #1 (Sept. 1938).[2]===Jumbo and Jack Kirby=== Fiction House star Sheena, Queen of the Jungle appeared in that initial issue. Will Eisner and S.M. "Jerry" Iger had created the leggy, leopard-wearing jungle goddess for the British magazine Wags,[3] under the joint pseudonym "W. Morgan Thomas".[4]
Fiction House's other features in that initial foray included the period adventure "Hawks of the Seas" (continuing a story from Quality Comics' Feature Funnies #12, after Eisner-Iger and Quality had had a falling out), and several now-obscure strips ("Peter Pupp"; "ZX-5 Spies in Action"; "Spencer Steel"; "Inspector Dayton").[5] These include three by future industry legend Jack Kirby, representing his first comic-book work following his debut in Wild Boy Magazine:[6] the science fiction feature The Diary of Dr. Hayward (under the pseudonym "Curt Davis"), the modern-West crimefighter strip Wilton of the West (as "Fred Sande"), and Part One of the swashbuckling serialization of Alexandre Dumas, père's The Count of Monte Cristo (as "Jack Curtiss"), each four pages long.
"The big 6 of the comics"
Jumbo proved a hit, and Fiction House would go on to publish Jungle Comics; the aviation-themed Wings Comics; the science fiction title Planet Comics; Rangers Comics; and Fight Comics during the early 1940s — most of these series taking their titles and themes from the Fiction House pulps. Fiction House referred to these titles in its regular house ads as "The Big Six," but the company also published several other titles, among them the Western-themed Indians and Firehair, jungle titles Sheena, Queen of the Jungle and Wambi, and five issues of Eisner's The Spirit.[7]Quickly developing its own staff under editor Joe Cunningham followed by Jack Burden,[8] Fiction House employed either in-house or on a freelance basis such artists as Meskin, Matt Baker (the first prominent African-American artist in comics), Nick Cardy, George Evans, Bob Powell, and the British Lee Elias, as well as such rare female comics artists as Ruth Atkinson, Fran Hopper, Lily Renée, and Marcia Snyder.
Feminist comics historian Trina Robbins, wrote that
Despite such pre-feminist pedigree, (by the 1940-50s) Fiction House found itself targeted in psychiatrist Dr. Fredric Wertham's book Seduction of the Innocent (1954), which in part blamed comic books for an increase in juvenile delinquency. Aside from the ostensible effects of gory horror in comic books, Wertham cast blame on the sexy, pneumatic heroines of Fiction House, Fox Comics and other companies. A subsequent, wide-ranging investigation by the Senate Subcommittee on Juvenile Delinquency, coupled with outcry by parents, a downturn in comics sales, the demise of the pulps, and the rise of television and paperback novels competing for readers and leisure time, Fiction House faced an increasingly difficult business environment, and soon closed shop....most of [Fiction House's] pulp-style action stories either starred or featured strong, beautiful, competent heroines. They were war nurses, aviatrixes, girl detectives, counterspies, and animal skin-clad jungle queens, and they were in command. Guns blazing, daggers unsheathed, sword in hand, they leaped across the pages, ready to take on any villain. And they did not need rescuing.[9]
